Startup Teardown

Every Failure.
Every Lesson.

One startup dissected per week. The decisions that killed them, the context that explains it, and what you'd do differently.

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Latest Edition
Edition 001 · June 2, 2026 · 16 min read

Theranos

The $9B lie that taught Silicon Valley nothing. How Elizabeth Holmes raised a fortune on a product that never worked — and why a board of generals and secretaries of state couldn't stop it.

Founder psychology Board accountability Healthcare fraud
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Edition 002 · June 16, 2026 · 10 min read

Quibi

$1.75B to Zero in 6 Months. How two of the most experienced operators in Silicon Valley built a product nobody wanted — and launched it straight into a pandemic.

Product-market fit Media Timing
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